Direnium | Field notes on AI in business https://direnium.com/blog Direnium's perspective on AI for business executives. en Mon, 24 Aug 2026 18:23:28 GMT Zero Touch Customer (ZTC): How a Lead Becomes a Customer in Seven Seconds https://direnium.com/blog/zero-touch-customer https://direnium.com/blog/zero-touch-customer Sun, 02 Aug 2026 09:00:00 GMT The lead fills out your form. Seven seconds later their phone rings. By the time the call ends, the documents are in, the payment went through, and the CRM is already up to date. Nobody on your team touched a thing. Adir Mizrahi מה זה Zero Touch Customer (ZTC)? ככה ליד הופך ללקוח בלי מגע יד אדם https://direnium.com/blog/zero-touch-customer-he https://direnium.com/blog/zero-touch-customer-he Sun, 02 Aug 2026 08:00:00 GMT הליד השאיר פרטים באתר, ושבע שניות אחרי זה הטלפון שלו כבר מצלצל. עד סוף השיחה המסמכים בפנים, התשלום עבר וה-CRM מעודכן. ואף אחד מהצוות שלכם לא נגע בכלום. אדיר מזרחי Why AI Programs Stall Inside the Companies Most Capable of Running Them https://direnium.com/blog/why-ai-programs-stall https://direnium.com/blog/why-ai-programs-stall Sun, 15 Feb 2026 09:00:00 GMT The failure pattern isn't technical. It's a discipline gap, and it looks identical across industries, geographies, and team sizes. Adir Mizrahi